WordPress vs Wix: Which is the Best Website Builder for SEO?

Jignesh Thanki
4 min readJan 19, 2022

WordPress and Wix are great tools for easily building websites online. It has a wide range of plugins that allow you to perform any optimization you need to optimize your website 100%. Not only that, WordPress allows you to choose your server so you can scale your infrastructure over time. Unfortunately, migrating a website from Wix to WordPress is not an easy task because the Wix server owns all the content you create.

Use Wix if you’re just getting started with websites and need something simple to serve as your online business card or let you sell your products online. Wix is great for launching and maintaining a basic website, even if you don’t have technical skills. Wix is perfect for beginners who want to create a basic website that doesn’t need extra features. Wix isn’t as flexible once this basic website has been created, but it’s a great solution for quickly building a simple and aesthetic website.

Building a website with Wix is a good idea because the website builder is one of the best web design platforms for web design beginners and professionals alike. First, Wix offers its users free hosting and a simple website builder. It offers hundreds of free templates to create a site with an easy drag and drop method. WordPress is a more flexible platform than Wix and you can use it to create any kind of website.

WordPress and Wix Difference:

By far the biggest difference between Wix and WordPress is that WordPress is standalone software, you must first install it on your web server (or install it from a third party).

With WordPress, users download the software before they can create a site (good because it creates a website platform that can be modified and redistributed over and over again for free).

While Wix users don’t have to spend as much time learning the platform as WordPress users, WordPress offers plugins to create more powerful and customizable pages.

Since Wix is a tool/service and WordPress is software, they are both completely different ways to get started. When it comes to launching a business website, you can work the same way with Wix and WordPress.

WordPress far surpasses Wix as a web publishing platform for any type of website. While Wix offers an easy-to-use website builder, you can achieve a lot more with WordPress in the long run. While WordPress isn’t as easy as Wix, it’s easy enough for a non-developer to create a functional and aesthetically pleasing website with WordPress. While Wix wins when it comes to ease of use, WordPress beats it all when it comes to flexibility and customization.

WordPress started as a blogging platform and then morphed into a website builder, so you can also expect WordPress to be more advanced than Wix in this department. Wix doesn’t have the design freedom of WordPress, but newbies will find it easier to use from the start.

Do you want to build a custom function, marketplace, or large eCommerce-based website, or do you want to build your flow-based software or website, or if you want to build a website-based, eCommerce store-based Google Marchant, WordPress adapts to your needs. Answer. If you want to create a simple informational website with less custom code and UI design, Wix is fine.

If you are a professional programmer and want to have custom JavaScript, HTML editing, server optimization, code speed optimization, and CSS website internal coding modification, as well as fully custom animation effects, the open-source editor, WordPress is the best choice.

WordPress vs Wix: Which is the Best Website Builder for SEO?

[WordPress vs Wix]

Both WordPress and Wix are good enough for on-page SEO, and can easily create meta titles, meta descriptions, titles, subtitles, custom URLs, and image alt text. This feature makes it easier for search engines to crawl your website and get more information about its structure, which also helps your SEO rankings. All of these options give you more options and tools to customize your website.

With Wix, usability is pre-planned and there is little room for customization, whereas WordPress site owners may need more work to achieve similar results. As mentioned above, Wixs’ limited customization can hinder advanced SEO strategies, such as development to optimize site speed.

More recently, though, Wix seems to be trying to get more into the WordPress space and establish itself as a performance-focused website builder, especially if the recent (and failed) marketing campaign can serve as a foundation.

WordPress vs Wix which is better?

Since WordPress and Wix cater to different users, the final decision ultimately comes down to your level of experience and the purpose of launching your website.

WordPress is better suited for SEO as you can use plugins and SEO tools that can be used for things like adding open chart meta tags, advanced XML sitemaps, in-place SEO analysis, and more.

However, if you have advanced requirements for e-commerce or blogging, I generally recommend WordPress over Wix for the simple reason that you can use WordPress to create any kind of website, blog, or online store.

You can hire dedicated WordPress developers to create a beautiful, responsive, and SEO-friendly WordPress website from the best WordPress theme and plugin development services company in Hong Kong.

If your small business needs a website, WordPress offers reliable and secure website-building solutions.

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Jignesh Thanki

Working at Creole Studios. Best web and mobile app development company in Hong Kong. To hire dedicated developers, Call at +852 92014949. www.creolestudios.com